The claim? That when used correctly, the Pizza Tracker is accurate to within a few seconds. The Pizza Tracker was designed to provide us with actual information about where our pizza is in this carefully timed process. He also explained that Dominos times everything in the pizza creation and delivery process. For decades they have been known as the thirty minutes or less delivery people, and he stands by the fact that they deliver pizzas quickly because they are fast on their feet, not on the street. Tim made it very clear during our conversation that to Dominos, timing is everything. Who was to be believed: the man at my local store who said that the tracker was a fake and who got my food to me late enough to confirm that or the poor guy tweeting from Thankfully, Tim graciously agreed to grant me an interview to get to the bottom of this mess and be able to answer definitively, “Is the Dominos Pizza Tracker Real?”ĭominos’ answer is yes, yes the Pizza Tracker is real. Every time one fire was put out, another one would pop up, the Dominos Twitter account deluged with questions about the validity of the Pizza Tracker. In my resulting conversation with Tim McIntyre, Vice President of Communications for Domino’s Pizza LLC, this social media explosion around my missing pizza was ingeniously compared to a game of Whack-a-Mole. And now, the conclusion of the tale…Īpparently while I was looking out the window and hoping that my lunch would arrive, communications were being sent around the food chain within Dominos alerting the appropriate people to the brouhaha on Twitter about the allegedly fake Pizza Tracker. That approach reflects its set-up in the UK, where all Domino’s stores - 790 and rising - are run that way, and Domino’s hopes the formula will work again.When we left the story, our hero was eating cold pizza and mourning over the realization that the Dominos Pizza Tracker was not real. Most of these managers, who pay to use Domino’s brand and ingredients, and then hand over a percentage of net sales, have honed their skills in Britain, and their German stores have fared much better than Domino’s 15. To gee-up German sales at its 25 stores, it is handing its 15 poor performing directly-managed stores over to its expert franchisees. That stands against $1.213 billion for the chains and $515 million for the independents in Britain.ĭomino’s says there’s room for everyone. Sales at pizza delivery chains in Germany reached $509 million (316 million pounds) in 2012, while independents racked up $693.6 million, according to Euromonitor. BRING IN THE EXPERTSĪnother challenge is that Germany has more independent stores fighting for customers, Joey’s boss Freigang said. German No.2 Hallo Pizza has 174 after 24 years. Joey’s took 25 years to get to 206 stores and is opening 10-15 a year.

The company is thriving in its home market and has almost trebled profit in six years to 50 million pounds, feeding a core army of teenagers and young adults. group Domino's Pizza Inc DPZ.N - agree that there is a gap in the German market and it is a prize worth waiting for.ĭomino’s has halved its original target of 400 stores by 2020, and pushed its break even forecast for the German business back as much as two years to 2017.

“It’s been about resetting expectations, taking a little bit of medicine and getting on with growing it,” Domino’s Chief Executive Lance Batchelor told Reuters.Ĭrucially, big shareholders of the London listed company - a master franchisee of U.S. REUTERS/Thomas Peterĭomino's Pizza DOM.L is sure it can, but two years after launching a drive for explosive growth across Germany, Britain's biggest pizza delivery firm accepts that expansion will take longer and be harder than first expected. A staff member delivers take-away pizzas to customers at a Domino's Pizza store in Berlin, August 19, 2013.

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